Select your vocabulary and examples that reflect the proper fit for your audience. For example, if you are addressing seasoned professionals with extensive experience in the area of presentation skills, you will only briefly cover the basics (e.g., voice projection), and concentrate on more advanced topics (e.g., handling disruptive participants).
For example, you might write a course on the ten steps to writing a successful business plan. One title might be, “Ten Steps to a Successful Business Plan.” But that doesn’t tell your audience how they will benefit. A better title might be, “How to Write a Business Plan That Has Investors Excited to Give You Money.” It’s the same content, but the second one sells the benefits of your course in an emotional appeal.
Look at yourself. Would you like to watch a demo video and learn how to fix a broken washer or read through the pages of the instruction manual?
As an eLearning developer whose goal is to create engaging learning, you MUST NOT pass up this medium when you design your eLearning courses.
Using a compassionate tone will help you connect with your audience, and engage them with your content.
Write your content as if you were talking to a friend. Talking “down” to your audience or using complex language will make your audience feel subordinate to you and alienate them. They don’t want to be impressed with your extensive vocabulary. They want you to teach them something and help them solve their problems.
Hopefully, you’ve found one or more tips that you can begin using right away to create more engaging content. And when your content is more engaging, your learners will get more out of your eLearning course. It’s a win-win!